Technical SEO
Crawlability, indexation, site architecture, structured data, canonical and hreflang correctness, and page performance. The foundations that determine whether good content has any chance of ranking.
Search
SEO consultancy.
We run seven of our own search-dependent properties. The SEO work we do for clients is the same work, with the same measurement behind it.
Most SEO advice is untestable, because the people giving it do not own a site whose revenue depends on being right. We do — seven of them, across iGaming, travel, software research, and e-commerce, in several languages.
That changes what we bring. We have had to solve large-site indexing, multilingual architecture, crawl-budget problems, and the question of what to do when a site publishes faster than Google will index it. Those are not theoretical positions for us.
What we do
Content and topic architecture
Topic clusters, internal linking systems, and page-type design — deciding what deserves a URL, what should be consolidated, and how pages support each other rather than compete.
Large-site and multilingual SEO
Sitemap strategy, indexing pipelines, and crawl-budget management for sites with large URL counts. Locale trees, hreflang clusters, and the failure modes that silently break multilingual sites.
E-commerce and commercial SEO
Category and product architecture, comparison and review page design, and the balance between ranking for research queries and converting on commercial ones.
Search opportunity research
Where the realistic wins are, judged against actual competitive difficulty rather than a keyword tool's score — including which terms are not worth pursuing.
Measurement and monitoring
Search Console, performance, and crawler data assembled into monitoring that catches regressions early. We built this for ourselves because we needed it, and we can build the equivalent for you.
What you get
- Technical SEO audit with prioritised, costed fixes
- Content and internal-linking architecture
- Multilingual or large-site indexing strategy
- Search opportunity research and roadmap
- Monitoring and reporting setup
- Migration planning and post-migration verification
Seven properties, one operating method
Wanderistan is a large multilingual site with an automated publishing pipeline and the indexing strategy to match. StackCapybara runs a structured tool registry that generates comparison and category pages from one source. Casino Capybara runs locale-aware market trees. Each solved a different SEO problem.
Common questions
Do you guarantee rankings?
No, and we would treat any consultancy that does with suspicion. We commit to the work and to honest measurement of what it produced.
Do you write content as well as advise on it?
We design content architecture, page types, and editorial standards, and we build the systems that produce content at scale. Where volume production is the requirement, we help set up the system and the quality controls around it rather than staffing the writing.
What size of site do you work with?
From focused commercial sites to properties with large URL counts and multiple languages. Large multilingual sites are where our experience is least common, and where a specialist tends to be worth most.
Do you work with iGaming sites?
Yes — it is one of our specialisms. iGaming search has its own trust, disclosure, and licensing constraints, covered under our iGaming consulting service.
How long before SEO work shows results?
Technical fixes can move things within weeks, because they remove a blocker rather than build an asset. Content and authority work runs on months, and on a competitive term it can run longer. Anyone quoting a confident timeline without having seen your site, your competition, and your publishing capacity is guessing. What we will commit to is telling you early when the honest answer is that a target is not reachable in the time available.
Can you work alongside an in-house SEO team?
Often that is the better arrangement. An in-house team knows the business and the constraints; what they usually lack is a second opinion from someone who has solved the same problem on a different site. We are also comfortable being the specialist on one hard problem — large-site indexing or multilingual architecture, say — while the team owns everything else.
Further reading
How we think about this work in more detail.
Search03
Large-site SEO: getting pages indexed, crawled, and kept
How large sites actually get indexed — the discovery ladder, crawl budget as a response-time problem, URL governance, and multilingual failure modes.
ReadiGaming04
iGaming market entry in Latin America
A commercial guide to entering Latin American iGaming markets — how each regime differs, what changes at regulation, and how to sequence an entry.
ReadBuild05
WordPress or Next.js for a content-led site
WordPress or Next.js for a search-led content site — who maintains it, where content comes from, real versus imagined SEO differences, and headless.
ReadiGaming SEO06
iGaming content and SEO: building traffic you own in a category built on rented attention
How iGaming sites build organic traffic that compounds — topical depth over operator listicles, why paid link placements are the wrong lever, and what actually moves a gambling site in search.
ReadE-commerce08
What actually breaks when you launch an online store
The four failures that show up after an online store goes live — caching blocked by session cookies, payment methods that never render, geo shipping that breaks checkout — and how to avoid each.
ReadWeb09
What a website actually costs after you launch it
The build quote is the small number. What really costs money over a website's life — upgrades, dependency churn, content operations — and the build decisions that quietly raise all three.
ReadConsultancy10
How to buy consulting without buying a deck
How to evaluate a consultancy — what counts as real proof, the questions that separate operators from presenters, and which engagement shapes actually transfer knowledge.
ReadRelated services
04
Website Development
Publishing platforms, e-commerce, and content-heavy sites built to be found and to hold up under growth.
02
iGaming Consulting
Market entry, licensing context, and player acquisition across Europe, Latin America, and Canada.
01
iGaming CRM Consultancy
Our dedicated iGaming and sportsbook CRM consultancy now sits at EngageHut, part of the Avenmark Media group.