Technical SEO
Crawlability, indexation, site architecture, structured data, canonical and hreflang correctness, and page performance. The foundations that determine whether good content has any chance of ranking.
Search
SEO consultancy.
We run six of our own search-dependent properties. The SEO work we do for clients is the same work, with the same measurement behind it.
Most SEO advice is untestable, because the people giving it do not own a site whose revenue depends on being right. We do — six of them, across iGaming, travel, software research, and e-commerce, in several languages.
That changes what we bring. We have had to solve large-site indexing, multilingual architecture, crawl-budget problems, and the question of what to do when a site publishes faster than Google will index it. Those are not theoretical positions for us.
What we do
Content and topic architecture
Topic clusters, internal linking systems, and page-type design — deciding what deserves a URL, what should be consolidated, and how pages support each other rather than compete.
Large-site and multilingual SEO
Sitemap strategy, indexing pipelines, and crawl-budget management for sites with large URL counts. Locale trees, hreflang clusters, and the failure modes that silently break multilingual sites.
E-commerce and commercial SEO
Category and product architecture, comparison and review page design, and the balance between ranking for research queries and converting on commercial ones.
Search opportunity research
Where the realistic wins are, judged against actual competitive difficulty rather than a keyword tool's score — including which terms are not worth pursuing.
Measurement and monitoring
Search Console, performance, and crawler data assembled into monitoring that catches regressions early. We built this for ourselves because we needed it, and we can build the equivalent for you.
What you get
- Technical SEO audit with prioritised, costed fixes
- Content and internal-linking architecture
- Multilingual or large-site indexing strategy
- Search opportunity research and roadmap
- Monitoring and reporting setup
- Migration planning and post-migration verification
Six properties, one operating method
Wanderistan is a large multilingual site with an automated publishing pipeline and the indexing strategy to match. StackCapybara runs a structured tool registry that generates comparison and category pages from one source. Casino Capybara runs locale-aware market trees. Each solved a different SEO problem.
Common questions
Do you guarantee rankings?
No, and we would treat any consultancy that does with suspicion. We commit to the work and to honest measurement of what it produced.
Do you write content as well as advise on it?
We design content architecture, page types, and editorial standards, and we build the systems that produce content at scale. Where volume production is the requirement, we help set up the system and the quality controls around it rather than staffing the writing.
What size of site do you work with?
From focused commercial sites to properties with large URL counts and multiple languages. Large multilingual sites are where our experience is least common, and where a specialist tends to be worth most.
Do you work with iGaming sites?
Yes — it is one of our specialisms. iGaming search has its own trust, disclosure, and licensing constraints, covered under our iGaming consulting service.
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