Supplements e-commerce
CapyFuel
CapyFuel is our supplements brand, combining a direct-to-consumer store with research and comparison content for the category.
CapyFuel pairs a direct-to-consumer supplements store with the research content that supports it — the energise counterpart to CapyOnsen.
It is the portfolio's clearest test of content-led commerce: the same property has to rank for research queries and convert on product pages, which means the editorial and commercial sides of the site are planned together rather than run as separate projects.
The brand also runs local market price tracking, so category and comparison content stays accurate as pricing moves rather than going stale the week after it is published.