Malta
Malta Gaming Authority (MGA)
The multi-market licence most operators build their European footprint on. Experience across B2C operations, player protection requirements, and reporting obligations.
Markets
Markets we work in.
Our iGaming consultants have operated across European, Latin American, and Canadian regimes, plus offshore licensing and markets that have not regulated yet. This is where that experience sits.
An important distinction: Avenmark Media is a commercial consultancy and does not hold gaming licences. The markets below describe environments our consultants have worked in, on the commercial and marketing side — most are regulated regimes, and one (Chile) is a market we operate in ahead of regulation, marked as such. We are not a law firm and do not provide legal or licensing advice; we work alongside your legal and compliance counsel, and regulatory positions change, so verify current requirements before acting.
Europe
Malta-licensed multi-market operations and the Spanish regulated market.
Spain
Dirección General de Ordenación del Juego (DGOJ)
A strictly regulated market with tight advertising, bonusing, and responsible-gambling rules. CRM and acquisition programmes here have to be designed around the restrictions from the start.
Poland
Ministry of Finance
A closed licensing regime where promoting unlicensed operators is prohibited. We run a Polish betting property under a licensed-operators-only editorial policy.
Latin America
The regulated Latin American markets — Mexico, Argentina, Brazil, Colombia, and Peru — plus Chile, where we have deep operating experience ahead of regulation.
Mexico
SEGOB — Dirección General de Juegos y Sorteos
Permit-based operation under the federal gaming framework, typically via an established permit holder.
Argentina
LOTBA (Buenos Aires City) and IPLyC (Buenos Aires Province)
Province-by-province licensing rather than a single national regime — each jurisdiction is effectively its own market entry.
Brazil
Secretaria de Prêmios e Apostas (SPA)
The federal fixed-odds regime that opened the market to licensed operators, with its own technical, payment, and player-protection requirements.
Colombia
Coljuegos
The first regulated online market in the region and still the reference model for how a Latin American regime matures.
Peru
MINCETUR
A recently regulated market with licensing and technical certification requirements for online operators.
Chile
Pre-regulationNo licensing regime in force — legislation before Congress
Chile is not a regulated market: operators serve it from offshore licences while the online gambling bill moves through Congress. We have substantial operating experience here, which matters most in the run-up — the operators who understand player behaviour and channel economics before a regime opens are the ones positioned to enter it properly.
Canada
The Ontario regulated market and Canadian-facing acquisition.
Ontario
AGCO / iGaming Ontario
North America's largest regulated online market by operator count, with distinctive advertising and inducement restrictions that reshape CRM and affiliate programmes.
Rest of Canada
Provincial frameworks
Provincial monopolies and grey-market dynamics outside Ontario. Our Canadian-facing content property operates across this landscape.
Offshore
Offshore licensing for early-stage and multi-market operators.
Anjouan
Anjouan Gaming Board, Union of the Comoros
A common route to market for new operators and for markets without a local regime. Experience with the practical operating, payment, and platform-partner realities of an offshore licence.
Rules change what works, not just what is allowed.
Ontario restricts inducement advertising. Spain constrains bonusing. Argentina licenses province by province. These are not compliance footnotes — they decide whether a CRM programme or acquisition channel can work at all, which is why market context comes first in our engagements.