EngageHut
EngageHut is our dedicated iGaming and sportsbook CRM consultancy and publication — segmentation, retention, and platform guidance for licensed operators, published by people who specialise in the discipline.
EngageHut is the property in the portfolio built specifically around iGaming CRM: segmentation, behavioural triggers, lifecycle and reactivation programmes, VIP management, and platform selection for licensed operators.
It runs as both a consultancy and a publication — long-form guides on CRM segmentation, platform comparisons, and the audit process sit alongside the consulting offer itself, written by people focused on this one discipline rather than folded into a wider service list.
Splitting CRM out into its own property let the rest of the portfolio stay focused on what it already does well, and gave the CRM work a home built and maintained around it specifically.