Content and publishing platforms
WordPress and Next.js builds for review sites, directories, comparison platforms, guides, and editorial properties — with the template and data-model design that makes them scale past the first hundred pages.
Build
Website development.
We build the kind of sites we run ourselves: content-heavy, search-dependent, multilingual where it matters, and maintainable after launch.
A website that has to earn its traffic from search is a different build from a brochure site. Its architecture, templates, and data model determine what it can rank for, and those decisions are expensive to reverse once there are thousands of pages sitting on top of them.
We build sites with that constraint in front of us, because our own properties live or die by it. Across the portfolio we run WordPress, Next.js, and WooCommerce builds, so the platform recommendation comes from having shipped and maintained each of them rather than from only knowing one.
What we do
E-commerce builds
WooCommerce stores with payment, geo-aware shipping, transactional email, and the product data structures that let commercial and editorial content work together.
Structured templates and data models
Reviews, rankings, comparison tables, and directory listings generated from structured records rather than hand-built pages — so one update propagates everywhere it should.
SEO and structured data foundations
Schema, sitemaps, metadata, canonical and hreflang handling, and internal-linking systems built into templates from the start rather than retrofitted.
Multilingual architecture
Locale trees, translation workflows, and hreflang clusters that hold together as languages are added — including the failure modes that quietly break multilingual sites.
Performance and Core Web Vitals
Real performance work against field data, not just a lab score: rendering strategy, caching and CDN behaviour, asset discipline, and the tradeoffs that actually move the metrics.
What you get
- Platform recommendation and technical architecture
- Design implementation, mobile-first and accessible
- Structured content templates and data model
- SEO, schema, and sitemap foundations
- Multilingual setup where required
- Performance optimisation and launch QA
- Migration planning with redirect mapping
Built and maintained, not just launched
Wanderistan is a Next.js platform serving a large multilingual URL set from a continuous data pipeline. CapyOnsen and CapyFuel are WooCommerce stores with live payments and EU compliance requirements. StackCapybara and Casino Capybara are WordPress properties running structured template systems. All are maintained, not handed over.
Common questions
WordPress or Next.js?
It depends on who maintains the site and what it has to do. WordPress suits editorially-driven sites with non-technical publishers; Next.js suits data-driven platforms with heavy programmatic content. We run both and will tell you which fits, including when the answer is the less interesting one.
Do you do design as well as development?
We implement design to a high standard and can produce clean, functional design for a corporate or publishing site. For brand identity work we would expect to work alongside a designer.
Can you rebuild an existing site without losing rankings?
Yes — that is a specific discipline. Redirect mapping, URL preservation where it matters, and post-migration verification against Search Console are part of the work, not an afterthought.
Do you maintain sites after launch?
Where it makes sense. We maintain our own portfolio continuously, so ongoing arrangements are normal rather than exceptional for us.
Do you build headless setups?
Yes, when there is a reason for one — typically a single content source feeding more than the website, or editorial and engineering needing to move independently. We will push back when the motivation is that the front end should be React, because headless means operating two systems, rebuilding redirects, sitemaps and multilingual routing yourself, and usually a worse editing experience. That is a lot to pay for a rendering preference.
What if we already have a design?
That is a normal starting point and usually a faster one. We implement to a high standard, mobile-first and accessible, and will flag where a design will cause problems for performance, template reuse, or content that grows past what the mockup anticipated — which is the most common gap between a design and a site that has to hold thousands of pages.
Further reading
How we think about this work in more detail.
Search03
Large-site SEO: getting pages indexed, crawled, and kept
How large sites actually get indexed — the discovery ladder, crawl budget as a response-time problem, URL governance, and multilingual failure modes.
ReadBuild05
WordPress or Next.js for a content-led site
WordPress or Next.js for a search-led content site — who maintains it, where content comes from, real versus imagined SEO differences, and headless.
ReadiGaming SEO06
iGaming content and SEO: building traffic you own in a category built on rented attention
How iGaming sites build organic traffic that compounds — topical depth over operator listicles, why paid link placements are the wrong lever, and what actually moves a gambling site in search.
ReadE-commerce08
What actually breaks when you launch an online store
The four failures that show up after an online store goes live — caching blocked by session cookies, payment methods that never render, geo shipping that breaks checkout — and how to avoid each.
ReadWeb09
What a website actually costs after you launch it
The build quote is the small number. What really costs money over a website's life — upgrades, dependency churn, content operations — and the build decisions that quietly raise all three.
ReadRelated services
03
SEO Consultancy
Technical SEO, content architecture, and the measurement systems that show whether any of it worked.
05
Social Media Consultancy
Multi-brand social operations, publishing systems, and the automation that makes consistency affordable.
02
iGaming Consulting
Market entry, licensing context, and player acquisition across Europe, Latin America, and Canada.