Content and publishing platforms
WordPress and Next.js builds for review sites, directories, comparison platforms, guides, and editorial properties — with the template and data-model design that makes them scale past the first hundred pages.
Build
Website development.
We build the kind of sites we run ourselves: content-heavy, search-dependent, multilingual where it matters, and maintainable after launch.
A website that has to earn its traffic from search is a different build from a brochure site. Its architecture, templates, and data model determine what it can rank for, and those decisions are expensive to reverse once there are thousands of pages sitting on top of them.
We build sites with that constraint in front of us, because our own properties live or die by it. Across the portfolio we run WordPress, Next.js, and WooCommerce builds, so the platform recommendation comes from having shipped and maintained each of them rather than from only knowing one.
What we do
E-commerce builds
WooCommerce stores with payment, geo-aware shipping, transactional email, and the product data structures that let commercial and editorial content work together.
Structured templates and data models
Reviews, rankings, comparison tables, and directory listings generated from structured records rather than hand-built pages — so one update propagates everywhere it should.
SEO and structured data foundations
Schema, sitemaps, metadata, canonical and hreflang handling, and internal-linking systems built into templates from the start rather than retrofitted.
Multilingual architecture
Locale trees, translation workflows, and hreflang clusters that hold together as languages are added — including the failure modes that quietly break multilingual sites.
Performance and Core Web Vitals
Real performance work against field data, not just a lab score: rendering strategy, caching and CDN behaviour, asset discipline, and the tradeoffs that actually move the metrics.
What you get
- Platform recommendation and technical architecture
- Design implementation, mobile-first and accessible
- Structured content templates and data model
- SEO, schema, and sitemap foundations
- Multilingual setup where required
- Performance optimisation and launch QA
- Migration planning with redirect mapping
Built and maintained, not just launched
Wanderistan is a Next.js platform serving a large multilingual URL set from a continuous data pipeline. CapyOnsen and CapyFuel are WooCommerce stores with live payments and EU compliance requirements. StackCapybara and Casino Capybara are WordPress properties running structured template systems. All are maintained, not handed over.
Common questions
WordPress or Next.js?
It depends on who maintains the site and what it has to do. WordPress suits editorially-driven sites with non-technical publishers; Next.js suits data-driven platforms with heavy programmatic content. We run both and will tell you which fits, including when the answer is the less interesting one.
Do you do design as well as development?
We implement design to a high standard and can produce clean, functional design for a corporate or publishing site. For brand identity work we would expect to work alongside a designer.
Can you rebuild an existing site without losing rankings?
Yes — that is a specific discipline. Redirect mapping, URL preservation where it matters, and post-migration verification against Search Console are part of the work, not an afterthought.
Do you maintain sites after launch?
Where it makes sense. We maintain our own portfolio continuously, so ongoing arrangements are normal rather than exceptional for us.
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